You Built the Product.
Now Build What Matters.
Your users are telling you what they need. The problem is, their feedback is buried in feature requests, emails, conversations, bugs, reviews, testing notes, and a backlog that keeps getting bigger.
CM Launch Lab helps software founders turn scattered customer feedback into clear product priorities — so you can stop guessing what to fix, improve, or build next.
Product Owner expertise, without the full-time hire.
Building Faster Isn't the Same as Building the Right Thing.
AI has made it easier than ever to turn an idea into working software. That's the exciting part. Then people start using it.
Someone wants a new feature. Someone else can't figure out the onboarding. A beta tester flags something weird. A customer sends an email. Your backlog grows.
"Not every request deserves a feature. Not every bug deserves the same urgency. And your loudest user isn't necessarily your most important signal."
Here's a distinction worth making:
Does the code work? QA, automated tests, bug reports. Catches what's broken before it ships. Your developers handle this.
Does it solve the right problem for the right people? This is about knowing what's worth building — and what isn't. This is where CM Launch Lab comes in.
Meanwhile, your competitors keep shipping — and you still need this thing to make money. So what actually deserves your attention next?
How It Works
We talk. No pitch, no pressure. Just an honest conversation about your product and whether I can help.
$250. One focused session. We dig into your product, your users, and the feedback you've been collecting.
I synthesize what users are actually saying across every channel and surface the patterns that matter.
You walk away with a clear, defensible picture of what to build next — and the reasoning to back it up.
You Don't Need More Feedback. You Need to Know What to Do With It.
You may already have more customer insight than you realize. It's sitting in support emails, conversations, reviews, feature requests, your backlog, analytics — and probably a few places you've forgotten about.
I help bring those signals together and turn them into something useful: hands-on product testing, Voice of Customer research, customer feedback analysis, backlog review, and facilitated prioritization.
You bring the vision and knowledge of your business. I bring the Product Owner lens, the questions, the testing, the customer perspective, and the structure to help you decide what deserves your limited time and money next.
Because the goal isn't to build more.
It's to get better at knowing what is worth building.
Your users are already telling you what's broken. Let's listen. I synthesize feedback from every channel — support tickets, reviews, interviews, conversations — and surface the patterns you can't see when you're inside the build.
Real-world testing with real users before you ship. I find the friction, the confusion, and the missed moments — while you still have time to do something about them.
Your backlog is full. Not everything on it matters equally. I help you cut through the noise and build a roadmap your whole team can get behind — one your users would actually recognize.
Not ready for a full engagement? Start here. One focused session where we dig into a single product challenge — your users, your feedback, your backlog — and you walk away with a clear next step.
Book a Feedback FocusSound Familiar?
You've launched something and you're figuring out what to build next.
You have user feedback coming in but aren't sure what to do with it.
Your backlog keeps growing and nothing feels clearly right.
You can't justify a full-time PM yet but you need that kind of thinking.
You want a second set of eyes from someone who's been inside the build.
You need to make a defensible product decision and you're not sure how.
You're a vibe coder or solo founder who can ship fast with AI — and you want your next build to land, not just launch.
You've done beta testing but you're still not sure what your users are actually trying to tell you.
Hi, I'm Carla.
I'm a product owner and VOC researcher who helps software founders figure out what to build next. I've spent years inside product teams — working with early-stage startups and growing companies — helping them make sense of user feedback and build roadmaps they can defend.
My approach is practical, not theoretical. I dig into your actual feedback, test your actual product with actual users, and help you make decisions grounded in what your users are really telling you.
I work with founders who need product thinking without the full-time overhead — people who are ready to stop guessing and start building what matters.
Let's Talk →Build What Actually Matters.
Start with a free 15-minute call. No pitch, no pressure — just an honest conversation about whether I can help.
See If We're a FitFree · 15 minutes
Rather Send a Message?
Tell me what you're building and where you're stuck. I read every message that comes through.